Challenge
People wanted a calmer way to understand daily spending, but existing finance tools buried useful signals under dense charts and jargon.
UI/UX · 2026
Noura Finance
A calm, human mobile banking experience for a new generation of savers.
Approach
We shaped a focused mobile experience around everyday decisions: a conversational home, clear spending patterns, and small, timely prompts that never feel punitive.
Impact
The redesigned beta improved weekly retention by 28% and cut the time needed to find a transaction by more than half.